This is a story about how I emailed into a bakery chain in London to request that they make their croissants bigger.
A few days ago emailed some feedback into the management team of PAUL, a French bakery chain in London where I buy my breakfast. I emailed because I wasn’t happy about the appearance (and particularly the size) of their croissants. I simply suggested that they should make them bigger. Here is the email I wrote and the picture I attached to the email.
Subject: Can they get any bigger?
I am a regular at Paul, the Strand Branch, where I buy – like many others – a cup of tea and a piece of pastry every morning. I like the quality, however, the appearance (size) of your croissants could be better. More people would buy them if they were bigger. Thanks
I wasn’t hoping for any response at all, I just wanted to get this out of the way, but what I received blew me away. When I read this email I thought to myself that this is how every company should reward constructive feedback about their products:
Looking forward to those bigger croissants, PAUL!