If you join the tour of Mariachi Doritos on Facebook, you may win a gig at your own place. The band will come and play at your party for free. Mariachi Doritos have already performed live at a party in Brighton to a girl named Nikita and all her guests. You can watch the video from their party below.
I must say, this is an unusual, but very interesting and refreshing approach to branding by Doritos.
I am waiting for the day companies will pay people to trial their products. And I don’t think this time is far ahead.