When it comes to buying toilet paper, white is the most popular choice among consumers in all European countries, apart from France. For some reason, consumers in France prefer pink toilet paper. It’s the bestseller among other colours.

If you have a sensible explanation as to why pink is the preferred color for toilet paper in France, leave a comment.
Bonus fact: There is a company in Portugal which is famous for making black toilet paper.

{ 3 comments… read them below or add one }
I live in France. and I do indeed have pink toilet paper. and the reason for that is that all the white toilet paper at the closest supermarket won’t fit onto my toilet paper holder!
Makes sense. So, basically, white toilet papers in France are a lot bigger than pink ones.
False. I am french and I prefer white toilet paper. I don’t think white rolls are bigger than pink.
White rolls were more difficult to find because supermarkets moslty proposed pink toilet paper, and I believe (but not sure) it was for environmental reasons : toilet paper is made out of recycled paper and to make it pure white requires bleaching.
Today though, white is more and more common, but maybe a little more expensive.
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