Qualcomm renamed a stadium after their chipset brand

December 31, 2011

This is a Sponsored post written by me on behalf of Snapdragon by Qualcomm. All opinions are 100% mine.

Qualcomm Stadium Renamed After A Chipset

In case you don’t know, Qualcomm is a San Diego wireless chip company. They make processors for mobile devices for 30 different smartphone manufacturers, such as Samsung, LG, Nokia and HTC, among others. Owning the rights to the name of one of the oldest NFL stadiums until 2017, the company decided to change the name of the stadium for December holidays.

In a bid to make to Snapdragon a household name akin to “Intel inside”, the Qualcomm stadium was renamed into Snapdragon Stadium for 11 days to market Snapdragon. Snapdragon processors by Qualcomm are the digital brains inside mobile devices made for smartphones and tablets. The processor is the heart and the brain of most smartphone devices we buy. Between December 18 and December 28, visitors of the stadium saw the new title and banners over the stadium.

Qualcomm Stadium Renamed After A Chipset

This was a pretty interesting marketing move. Rather than sticking to one name, why not rename the stadium into different brands you own? Given that you have the name of the stadium for 20 years, you can run at least 20 marketing campaigns over time, by renaming the stadium every year. People will still call it Qualcomm stadium (after the company’s name), yet they will get to know other products of the company. I wonder if other companies will follow suit and rename their stadiums into individual brands they own?

Under the Snapdragon title, the venue played host to a Chargers Sunday night game against Baltimore along with two college bowl games.

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