One would think people prefer sharing online material through social sharing tools such as Facebook, Twitter and so on. So I thought. Today I learned it is far from being the case. According to recent research by social sharing service Addthis, people still prefer sharing by copy-pasting URLs and emailing them or skyping to friends. In fact, sharing through copy-paste is 10 times greater than sharing through social tools.
Among other interesting findings is the fact that people share the most around 9:30 EST, mostly on Wednesdays, and that 75% of clicks occur within the first day of a share.