Sharing online material through copy-pasting URL is 10 times greater than sharing through social tools

November 11, 2011 · 3 comments

One would think people prefer sharing online material through social sharing tools such as Facebook, Twitter and so on. So I thought. Today I learned it is far from being the case. According to recent research by social sharing service Addthis, people still prefer sharing by copy-pasting URLs and emailing them or skyping to friends. In fact, sharing through copy-paste is 10 times greater than sharing through social tools.

Among other interesting findings is the fact that people share the most around 9:30 EST, mostly on Wednesdays, and that 75% of clicks occur within the first day of a share.

Sharing online material through URL copy-paste is 10 times greater than sharing through social tools

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