Jobs dropped the first iPod prototype into a fish tank to prove it was too big by demonstrating how air bubbles came out of the device proving it could be more compact

October 9, 2011 · 7 comments

Steve was a determined man.

Jobs never allowed the opinions of others to drown out his own “inner voice”. One of my favourite stories about him is about the moment when the Apple design team presented him with the first version of the iPod. He looked at it for a while, turned it over and over, weighed it in his hand and then said: “It’s too big.” The engineers protested that it was a miracle of state-of-the-art miniaturisation – 1,000 songs packed into that tiny space. Jobs walked over to the fish tank in the corner of his office and dropped the prototype into the water. He then pointed to the bubbles that floated from it to the surface and said: “That means there’s still some space in it. It’s too big.”


Follow me on Facebook, Twitter and RSS

Leave your comment!

You might also like these posts on other blogs:


Knosys Networks October 12, 2011 at 2:25 pm

Mr. Jobs definitely knew how to get stuff done.

Uhhh October 12, 2011 at 3:48 pm

What a shit boss to work for.

Obsessionist October 12, 2011 at 3:56 pm

Sounds like a very straightforward method to me. DESIGN SMARTER, ENGINEERS!

joe October 12, 2011 at 4:07 pm

I threw it on the ground!

Oomu October 12, 2011 at 4:41 pm

To get the best of the engineers. They succeeded in the end

Speaking Ill October 12, 2011 at 6:02 pm

The more stories I here about him the more of a twat he sounds.

Comments on this entry are closed.

{ 1 trackback }

Previous post:

Next post: