T-Mobile recreated one of the world’s most popular mobile games in a real-life environment in the city of Barcelona. Whether the push-to-throw interaction it’s staged or not, I enjoyed watching this video. This is one of those rare cases when a video does not need a budget for online distribution. Launched just a day ago (June 8), it’s got a strong potential to go viral with 30K views and 3K likes so far.
In my opinion, this is by far the second best video advertising campaign from T-Mobile. Two years ago, they engaged a couple of hundred people into a dancing flash-mob – worth watching, if you haven’t seen it already.