A couple of days ago I discovered that a popular coffee chain Nero – a shop in Camden – steam their milk bottles. They release some hot steam from the coffee machine into the bottle before they dump it in the bin. The steam does nothing but deforms the bottle in a way that its size is reduced to save space in the bin. It takes a split second to “resize” each bottle. Clever use of available inventory. That’s all. Starbucks should learn.
* This isn’t exactly a bottle deformed by steam – rather some other physical impact – but you get the idea.