Facebook shows how people who like your ad influence their friends

December 11, 2010

The title is a bit complicated, I know. You need to be a user of Facebook Ads to understand it. In either case, look at the picture below – the new “Social” metric is quite cool. You can now assess how people who like your ad influence their friends.

It would be nice, Facebook, if you also showed the percentage of users who clicked and not only saw the ad that one of their friends liked.

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